Cultivating the difference, creating value
Consulting & activation in media strategies
Through our holistic approach to your brand strategy combined with our attention to detail, we help you exceed your goals.
Get ahead of the game, consider your future through digital
Since 2003 we have been supporting our clients’ growth by implementing their media strategy and analyzing the results.
Define the omnichannel strategy that suits you
Deliver your advertising campaigns in line with your business objectives
Media activation
Laissez l’optimisation de vos campagnes omnicanales entre les mains de nos experts certifiés
Creative studio
Enhance and make your speeches more effective thanks to our dual expertise in media and graphics.
Council
Benefit from a premium and customized support from the definition of your marketing mix to the follow-up of your actions
Customized Insights
Get a head start by understanding your customers’ behavior for more effective campaign management
Get ahead of the game, consider your future through digital
Since 2003 we have been supporting our clients’ growth by implementing their media strategy and analyzing the results.
Define the omnichannel strategy that suits you
Deliver your advertising campaigns in line with your business objectives
Media activation
Leave the optimization of your omnical campaigns in the hands of our certified experts
Council
Benefit from a premium and customized support from the definition of your marketing mix to the follow-up of your actions
Customized Insights
Get a head start by understanding your customers’ behavior for more effective campaign management
Creative studio
Enhance and make your speeches more effective thanks to our dual expertise in media and graphics.
WHAT WE BELIEVE IN
Challenging uniformity and preparing for the future
We believe that the combination of different views creates value and that the future is prepared by taking a step back, to go beyond the obvious.
WHY YOU CAN TRUST US
What drives us
Excellence in partnership
40 talents committed to imagining tomorrow’s solutions for your performance
Technologies & Data
The best of AI technologies to collect, analyze, and activate your audiences
Adapting to digital uses
We design solutions that facilitate the consumer journey of your prospects in a digital world in perpetual transformation
CONSIDER YOUR MEDIA ACTIONS AS A WHOLE
Our commitments to your growth
Like your brand, your strategy must be unique to adapt to your market environment and its evolution.
Addressing precision
We always ensure that we address the right audience to hit your business targets.
Brand image control
We guarantee the coherency of your communications across all media channels.
Understanding the audience
We comprehensively analyse the impact of every source of traffic on your conversions.
Budget optimisation
We adjust your budget allocation every day according to your performance.
A BRAND THAT IS PART OF GROUPE FIGARO CCM BENCHMARK
Your campaigns boosted by the power of our media
We build custom clusters for our clients based on the browsing of over 45 million profiles on our 47 media sites.
Exclusivity
We are the only stakeholder able to use all of the data belonging to the number 1 French Media Group.
45 million unique visitors every month
Capitalisable profiles across all media platforms (display, social networks, search, content, audio and TV).
Leader across several verticals
We benefit from the broadest audiences across several categories: female, health, news, training…
81.4% of the French population
Visits one of our sites every day, which allows us to reach a broad audience and to pilot ultra-targeted campaigns.
+50 million
Subscribers across all of our media brands with social network presence (Facebook, Instagram, TikTok, Twitter). Take advantage of this considerable capacity.
ACTIVATION STRATEGY ADVICE
Your target has our full attention
Strategic mapping of your targets
We photograph your audience to build custom clusters enriched with our exclusive data
Media & audiences planning
We draw up personalized media plans in line with your growth challenges and business objectives
Marketing mix modeling
We increase the performance of your marketing strategy through optimized omnichannel distribution
PERSONALISED SUPPORT
Boost your digital expansion
Starter
Beginner
We take over the management of your channels to accelerate the achievement of your objectives
Intermediate
We develop your digital presence through the management of new channels
Expert
We intervene tactically on your strategic issues to ensure the effectiveness of your actions
360° CONTROL
Unlimited media purchasing
TV
Establish your brand with a large audience and work on storytelling
DOOH
Optimize your coverage and support your local and international growth
Audio
Grab the attention of a captive audience with 100% immersive formats
Media & Content
Make your brand shine and inform your targets with the right content.
Social & Influence
Engage your target audience to discover your new products or services
SEA
Capture prospects who are already in the process of considering a purchase
YOUR DIGITAL ACTIONS IN A SINGLE INTERFACE
Tracking of measures & insights
Multi-lever overview
Statistical consolidations
Site-centric data reconciliation
Media project management
Your omnichannel campaigns made more fluid
Meet your internal needs through a collaborative dashboard adapted to your organization in order to fluidify the launch of your omnichannel and international communications.
Monitoring of all activations
Sharing of technical and creative elements
Monitoring of the launch stages
Media project management
Your omnichannel campaigns made more fluid
Meet your internal needs through a collaborative dashboard adapted to your organization in order to fluidify the launch of your omnichannel and international communications.
Monitoring of all activations
Sharing of technical and creative elements
Monitoring of the launch stages
WHY ZBO MEDIA?
17 years of media buying expertise
Active clients worldwide
of advertising impressions delivered
Active countries across each continent
Media buying platforms used by our certified experts
EcoVadis Certification
TELL US ABOUT YOUR PROJECT
ZBO Media supports you
contact@zbo.media
01 84 16 95 47
