Stand out against the competition

Content

The recommendation power of Groupe Figaro CCM Benchmark media brands, leader in tailor-made content creation thanks to our double SEO and editorial expertise.

The endorsement of major media platforms

Leading brands on the market

With our 42 sites, Groupe Figaro platforms are visited by 45 million internet users every month.

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Number 1 news website

And the number 1 media brand with 22 million UUs per month.

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Number 1 women's website

15.8 million Unique Users per month.

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Number 1 health website

With 7 million Unique Users per month.

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Capture attention

Convey your savoir-faire with Brand Content

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Premium communication opportunity

Speak to our readers in an environment that creates affinity through use of an ultra-integrated format.

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Optimum visibility

Your content is promoted transversally across all channels: across our media platforms, in our newsletters, on social networks.

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Proven efficacity

For 3 in every 4 French people, brand content is a way of finding out more about a brand and of reinforcing its levels of trust

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70% of consumers

Prefer to discover a brand via original content.

Social offer

Engage our communities

Broadcast your content to the communities present on our media across all social platforms, and capitalise on the endorsement provided by our editorial teams.

Our brands are a reference point across 3 major subjects of expression: News, Female and General Public. They allow you to reach all of your targets.

By publishing quality marketing content, we increase the visibility of your company in order to draw in new potential clients.

Encourage our communities to visit your website and find out more about your brand. We publish relevant content and include links to your offers within it.

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70% of consumers

Prefer to discover a brand via original content.

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70% of consumers

Prefer to discover a brand via original content.

Twitter

#Instant

3.8 million followers

Facebook

#Daily

7.1 million fans

Instagram

#Inspiration

170K subscribers

The winning combination

Take advantage of Content for your Trade

Propose a Trade Content experience in order to act effectively across every stage of the funnel.

Showcase your products by using quality content and only capture internet users who come via search engines and are preparing or are ready to buy.

Since 2017, the CCM Group has acquired a great deal of experience in this field and is now a major player in terms of trade content.

We capture prospective clients who are engaged in a purchasing cycle by publishing content that meets their requirements and their preoccupations.

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120K orders generated in 2022

A plan that convinces internet users as well as brands.

An influence records a podcast and films herself
Omni-channel activation icon
120K orders generated in 2022

A plan that convinces internet users as well as brands.

Omni-channel activation icon
120K orders generated in 2022

A plan that convinces internet users as well as brands.

Datorama dashboard for digital campaigns

Back your decisions

Measurements & insights

Multi-lever overview

Access a unique and detailed view for all of your digital media initiatives

Statistics consolidation

The data from your different analytical sources is compiled using your media data to provide a better vision of the impact of each of your channels

Personalised view

Tell us about your project

ZBO Media assists you

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