Lead generation

Get in touch with your future customers

We collate for you a pool of hot prospects who can be reactivated by your free levers or who can be converted by your sales team.

Reach the right audience

Target moments in your prospective customers’ lives

Due to us being part of Groupe Figaro/CCM Benchmark, we are able to use exclusive “tactical” data provided by leading media platforms, and this applies across several key verticals that allow us to address audiences that meet your criteria exactly.

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+ 45m capitalisable internet users

We are the only stakeholder that can use the data from the 42 websites belonging to the number 1 French Media Group.

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Omnichannel activation icon
+ 45m capitalisable internet users

We are the only stakeholder that can use the data from the 42 websites belonging to the number 1 French Media Group.

Omnichannel activation icon
+ 45m capitalisable internet users

We are the only stakeholder that can use the data from the 42 websites belonging to the number 1 French Media Group.

MOMENTS OF LIFE DATA

TelCO, Energy, Finance

Moving house, wedding, birth of a child or retirement: assist your future clients in the key steps of their personal lives.

HIGH TECH DATA

News, Opinions and Forums

Reach communities of consumers according to their purchasing behaviour and their preferences. Personnalise your adverts according to currently available products.

PRO DATA

Decision makers, Training, Jobs, Economy

Address your target customers according to: their job, their professional experience or their area of expertise.

CULTURE DATA

Tickets & News

Communicate to an audience that is interested in cultural activities and events. Communicate about your exclusive events.

REAL ESTATE DATA

Transactions & Rentals

Only reach profiles who are interested in properties for sale or for rental. For example we target internet users who are actively looking for properties.

TRAVEL DATA

Tourism & Holiday information

Effectively target tourists (family, couple, solo, etc.) according to their favourite destinations, the accommodation types or the activities they are looking for.

Focus on the complementarity of levers

Take effective action throughout your purchase funnel

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Display

Be visible on major media platforms to feed your bottom-of-funnel strategies and generate qualified leads.

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Social

Engage your core target and lead them to discover your new products or services and amplify your communications.

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SEA

Capture leads who are already engaged in a process of considering a purchase and rationalise your advertising budget.

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92% of companies

Consider the improvement in UX as one of the main growth factors for their activity.

Capture effectively

Simplify your customer pathways

By making your pathways more simple and more intuitive, you increase your conversion rate and therefore your ROI.

Our teams support you and analyse vanishing points to provide you with recommendation for optimisation.

We also provide you with mechanisms for removed forms that are directly linked to your CRM to simplify the customer experience.

Thanks to these permanent efforts, you will see a significant improvement in your customer satisfaction, in customer loyalty and in the growth of your brand.

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92% of companies

Consider the improvement in UX as one of the main growth factors for their activity.

Icon of a microphone recording a podcast
92% of companies

Consider the improvement in UX as one of the main growth factors for their activity.

Effectiveness

Simplification of customer pathways allows you to register a larger number of contacts and to improve the quality of your leads.

Interoperability

The data collected is directly sent to your CRM at the frequency of your choice so that your teams can process it quickly.

Reinforce opportunities

Content to assist collation

Putting out free content in exchange for an initial contact with your target is an opportunity to significantly boost your conversion rate.

Our expertise in content creation along with our creativity allows us to provide you with complete mechanisms to ensure that you collect qualified leads .

According to your target, your activity and also your campaign objectives, we roll out lead magnets that generate high conversion rates.

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20% increase

According to a study by the Content Marketing Institute, brands who used lead magnets saw an increase of 20% in customer lead conversion.

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20% increase

According to a study by the Content Marketing Institute, brands who used lead magnets saw an increase of 20% in customer lead conversion.

Omnichannel activation icon
20% increase

According to a study by the Content Marketing Institute, brands who used lead magnets saw an increase of 20% in customer lead conversion.

White paper

Our white papers are essential content in your inbound strategy, and they reinforce your credibility, boost your conversion rates and generate an increase in qualified leads.

Advent calendar

We help you to maintain regular contact with your prospective customers by providing them with content or exclusive offers throughout the festive season.

Brochure

We supply quality content that focuses on one subject. The brochures can be used to give advice in order to help your visitors solve a problem.

Quality of service

Our teams undergo constant advanced training that provides certification with the top purchasing platforms on the market.

Performance

For your awareness, engagement, conversion or loyalty targets, we identify and roll out the most effective tactics.

“Our DNA, which has always focused on performance, and the unwavering commitment of our teams, are the cornerstones of the assistance we provide” –

Charlotte Fouquet, COO

Tell us about your project

ZBO Media supports you

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