E-commerce boost

Capture, follow up and convert

Benefit from the combination of our media, data and technological assets to take effective action regarding your sales.

Reach the right audience

Reach captive audiences

Whether it is through our exclusive data FigData or with back up from the main data suppliers, we identify the most favourable clusters for you.

E-commerce is a daily challenge for many advertisers, although it is not only digital market development, but most of all it includes online sales.

By using our historic programmatics expertise as a basis, we design and pilot made-to-measure media plans to help your sales take off.

Our media agency is the only stakeholder that is able to make use of the number 1 French Media Group’s data that includes more than 45 million capitalisable profiles.

We are therefore able to anticipate the behaviour of your target audience in order to meet the online commerce challenges you are facing as effectively as possible.

Omni-channel activation icon
+ 45m capitalisable internet users

We are the only stakeholder that can use the data from the 42 websites belonging to the number 1 French Media Group.

An influence records a podcast and films herself

Our media agency is the only stakeholder that is able to make use of the number 1 French Media Group’s data that includes more than 45 million capitalisable profiles.

We are therefore able to anticipate the behaviour of your target audience in order to meet the online commerce challenges you are facing as effectively as possible.

Omni-channel activation icon
+ 45m capitalisable internet users

We are the only stakeholder that can use the data from the 42 websites belonging to the number 1 French Media Group.

Our media agency is the only stakeholder that is able to make use of the number 1 French Media Group’s data that includes more than 45 million capitalisable profiles.

We are therefore able to anticipate the behaviour of your target audience in order to meet the online commerce challenges you are facing as effectively as possible.

Omni-channel activation icon
+ 45m capitalisable internet users

We are the only stakeholder that can use the data from the 42 websites belonging to the number 1 French Media Group.

Moments of life

We can reach your prospective clients according to key stages in their lives: this allows you to reach every internet user at the right moment.

Interest

We target your audience according to their hobbies by putting forward personalised adverts that match with their interests.

Potential clients

We aim your adverts at prospective clients: consumers who have already shown an interest in your brand or your line of business.

Lookalike

We broadcast your campaigns to consumers who have similar characteristics to your usual customers.

Develop the complementarity of levers

Take effective action throughout your purchase funnel

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Display

Be visible on major media platforms to feed your bottom-of-funnel strategies and generate qualified leads.

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Social

Engage your core target and lead them to discover your new products or services and amplify your communications.

Icon of a sponsored link on a search engine

SEA

Capture leads who are already engaged in a process of considering a purchase and rationalise your advertising budget.

Communicate effectively

Showcase your products or services

Digital advertising has led to a generalisation of automation, but it has also created a series of adjustments that need to be made between each of the new steps forward.

From choosing the best formats along with designs from top-quality creatives: our experts leave nothing to chance when it comes to boosting sales from your e-commerce website.

Our good practices produce results! Take advantage of the complementarity of the Display, Social & SEA levers to reinforce your bottom-of-funnel strategy and boost the conversion rate of your website.

We assist both young companies and major brands in understanding and benefitting from the latest ecommerce trends, whatever their objectives may be (ROI or awareness).

Social Collection

Drive your target audiences on social networks to discover your range of products or the key advantages of your services .

Dynamic banners

Aim the right messages at every internet user according to their navigation behaviour in order to boost your conversion rate.

Amazon & Google Shopping

Display your products at the top of search engine results on the most relevant search queries.

Contact your prospective customers and current customers

Renew contact with your dormant customers and prospective customers in a useful way

The level of advertising pressure is so high that it is important to respect your prospective customers and to avoid contacting them too often.

In order to renew contact with them, we use specific retargeting techniques, based on their user histories and their interests.

Our teams make every effort to provide you with a 100% transparent retargeting strategy configured according to: navigation behaviour of your audiences, and the average conversion times observed.

In this way, we reactivate your customers by providing them with a personalised experience.

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x2 to x10 click rate

Retargeting promotes your conversion volume with a click rate 2 to 10 times higher than traditional campaigns.

An influence records a podcast and films herself
Omni-channel activation icon
x2 to x10 click rate

Retargeting promotes your conversion volume with a click rate 2 to 10 times higher than traditional campaigns.

Omni-channel activation icon
x2 to x10 click rate

Retargeting promotes your conversion volume with a click rate 2 to 10 times higher than traditional campaigns.

Control of advertising pressure

Behaviour analysis of your audiences and definition of the optimal capping for communicating effectively with your audiences.

Respecting the image of your brand

You can only renew contact with your customers in a broadcasting situation that provides cohesion between your image and the broadcasting context: anti black box

Performance

No lost impressions, each of them becomes useful and considerably improves your conversion rate and ROI.

Quality of service

Our teams undergo constant advanced training that provides certification with the top purchasing platforms on the market.

Performance

For your awareness, engagement, conversion or loyalty targets, we identify and roll out the most effective tactics.

“Our DNA, which has always focused on performance, and the unwavering commitment of our teams, are the cornerstones of the assistance we provide” –

Charlotte Fouquet, COO

Tell us about your project

ZBO Media supports you

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