Drive to store
Capture online and engage offline
The purchase path of consumers now has an omni-channel pattern. We increase footfall in your stores with a drive-to-store solution that suits the challenges you are facing.
Addressing precision
Increase the visibility of your brand to your nearby targets
Using the addresses of your stores or (POI) we determine a catchment area in order to only address engaged populations who are likely to visit one of your stores.
Our technological solutions allow us to cover extremely precise areas: from a radius of a few metres to several kms.
In addition to geographical targeting, activate behavioural data to reinforce the effectiveness of your communication.
+28% in-store conversion rate
According to a Google study, drive-to-store campaigns generated an in-store conversion rate 28% higher than online-only campaigns.
+28% in-store conversion rate
According to a Google study, drive-to-store campaigns generated an in-store conversion rate 28% higher than online-only campaigns.
+28% in-store conversion rate
According to a Google study, drive-to-store campaigns generated an in-store conversion rate 28% higher than online-only campaigns.
Travel habits
Address targets according to the journeys they make and reach local audiences(visits to stores, frequency of passage, etc.).
Socio-demographic profiles
We add value to the socio-demographic data from your digital campaigns, online or in-store sales (via CRM) to enhance your drive-to-store strategy.
Interests
We address adverts that are adapted to your target according to their preferences and their navigation behaviour. Increase footfall in your physical stores!
Multiply points of contact
Benefit from optimal cover
Although they may be nearby, your potential targets may be doing anything: travelling, on their mobile phone or on social networks….Our capacity for multi-channel activation allows you to effectively cover your priority areas across all levers.
DOOH
Get yourself known by providing extra visibility to your stores and encourage a wide audience to visit them. Communicate about your current offers using an impactful visual format.
GMB
Increase the visibility of your sales points on search query results (SERP) and Google applications(such as Maps)with adverts created using your Google My Business store files.
Social
We have expert knowledge of the latest Facebook and Instagram features to help us design dynamic local adverts targeting consumers located within a precise radius of your stores.
Mobile
Capture your targets during their journeys, by appearing on the most-visited applications and mobile sites, and encourage them to visit your nearest store thanks to interactive adverts.
Engage your audience, drive them towards your sales points
Guide your audiences towards your stores
According to the location of each of your targets, our dynamic formats allow you to display directions towards your nearest store.
By adding a “click to map” feature on your adverts, you facilitate access to your sales points for future consumers.
Reinforce user experience and simplifiy the purchase path of your audience by making the journey towards your physical store directly clickable on their smartphones.
Measuring effectiveness
Monitor incremental visitations in real time
We adapt to the behaviour of your consumers while also helping you to monitor visits to your stores.
Benefit from cutting-edge technology to measure the progression of traffic generated by cross-channel advertising activity as part of your Drive to Store strategy.
Our command of these powerful tools provides you with several insights regarding the behaviour of your audiences, allowing you to fully measure the effects of your digital actions on your offline results.
This data can be monitored in real time, and it can also allow us to better anticipate the behaviour of your customers in order to permanently optimise your campaigns.
+58% visits
An xAd study shows that consumers who have seen a drive-to-store campaign on their mobile phone increased their store visits by 58%.
+58% visits
An xAd study shows that consumers who have seen a drive-to-store campaign on their mobile phone increased their store visits by 58%.
+58% visits
An xAd study shows that consumers who have seen a drive-to-store campaign on their mobile phone increased their store visits by 58%.
Measurement of advertising impact
Thanks to more precise data, quantify the success levels of your online actions on your offline business.
Adjust your communications
WIth real time monitoring focusing on identification of devices, personalise your messages on every individual screen.
Behavioural analysis
Understand the behaviour of your audiences by using relevant insights as a basis.
Quality of service
Our teams undergo constant advanced training that provides certification with the top purchasing platforms on the market.
Performance
For your awareness, engagement, conversion or loyalty targets, we identify and roll out the most effective tactics.
“Our DNA, which has always focused on performance, and the unwavering commitment of our teams, are the cornerstones of the assistance we provide” –
Charlotte Fouquet, COO
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