Audio advertising

Audio

Based on your objectives, we assist you using immersive formats.

Young person listening to music with headphones

The essential lever for today’s world

Add programmatic audio to your strategy

Digital audio has produced new listening habits.

Music streaming, web radio and podcasts, French people have developed a strong liking for several different forms of content.

These trends represent essential opportunities to broadcast advertising that is adapted to listener preferences.

With 2.1 billion impressions served in 2022, brands that are already familiar with the Display are today incorporating audio advertising into their strategy.

Do you want to seize the moment and use this ever-growing lever? Obtain assistance from our media agency with its expertise in all-channel strategies.

Thanks to our historical expertise in programmatic marketing, we will allow you to capture the attention of strongly engaged listeners.

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+93% advertisers in 2022

With growth having almost doubled, digital audio has been definitively adopted as a complementary channel.

An influence records a podcast and films herself
Omni-channel activation icon

+93% advertisers in 2022

With growth having almost doubled, digital audio has been definitively adopted as a complementary channel.

Omni-channel activation icon

+93% advertisers in 2022

With growth having almost doubled, digital audio has been definitively adopted as a complementary channel.

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Choose audio with ZBO

Helping you meet your audience

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Premium data targeting

We reach perfectly identified listeners by using the same degree of precision as digital adverts thanks to the cross-referencing of our databases.

1. +45 million UUs/month

2. Several segmentation criteria

3. Age, geolocation, hobbies, weather & time

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Continuous improvement

We optimise listener engagement in real time via our specific indicators (KPIs) that provide precise measurements.

1. Efficiency monitoring (LTR – Listen Through Rate)

2. Rapid reporting & campaign results in real time

3. Brand safety control

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Addressability boost

We accelerate the roll-out of your media plan thanks to our special relationship with leading advertising departments & editors.

1. Unique access to the inventory

2. Rapid execution of your campaign launches

3. Resistance to ad-blockers

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200m podcasts

Listened to every month in France throughout 2022. The format is a vector for engagement and discovery for brands.

Pick up the podcast when it’s underway

Podcast, thematic audio content

Half of all French people have already listened to a podcast: don’t miss out on the potential of this on-demand format.

Advertise your products or services on audio broadcasts with themes that are strongly connected to your field in order to gain interest from your listeners.

Millions of regular listeners to podcasts. Finance, sport, news, young parents, wellness, music, cinema, cars, fashion…

Our teams help you to roll out your podcast advertising campaigns on the right broadcasts.

Brand safety is at the heart of our service: we guarantee that your audio messages will be broadcast in an appropriate context that will not harm the image of your brand.

Icon of a microphone recording a podcast

200m podcasts

Listened to every month in France throughout 2022. The format is a vector for engagement and discovery for brands.

Icon of a microphone recording a podcast

200m podcasts

Listened to every month in France throughout 2022. The format is a vector for engagement and discovery for brands.

Google Marketing Platform Certification Logo
Xandr's logo
Hivestack logo
The Trade Desk logo
The Trade Desk logo

Reach the right listeners for you

Access the biggest French web radios

Digital is one of the new interactive listening experiences. It is available to listeners throughout the day, particularly during working hours.

Available via Internet, mobile devices, streaming applications or connected speakers, web radio today constitutes a unique opportunity to develop your brand at a very low cost.

Our media agency ensures that your campaigns reach a made-to-measure audience based around the activity, location and profile of listeners.

Make the most of our experience in programmatic advertising and benefit from unrivalled targeting of the audience your audio message reach.

Need to reach more users? Combine your audio advertising with video to increase the reach of your campaigns.

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129m hours of listening

In June 2022, 129 million hours of web radio were listened to via connected terminals in France.

An influence records a podcast and films herself
Omni-channel activation icon

129m hours of listening

In June 2022, 129 million hours of web radio were listened to via connected terminals in France.

Omni-channel activation icon

129m hours of listening

In June 2022, 129 million hours of web radio were listened to via connected terminals in France.

An influence records a podcast and films herself
Icon of a microphone recording a podcast

53% of internet users in 2021

Say that they use an audio streaming service every month.

Music & advertising: the right combination

Make a move into streaming

Music streaming platforms are hugely successful with listeners.

They are mainly used by a younger population and users listen to music, web radios or podcasts on them. As the most-used format of audio advertising, streaming ads gain more engagement from their audience than traditional radio thanks to their level of personalisation.

This essential format becomes an asset to your brand awareness while also promoting engagement.

Make an impact on the biggest music streaming platforms such as: Spotify, Deezer or Soundcloud.

We broadcast your audio message to a highly precise target audience thanks to our targeting capacity which is enhanced by more than 45 million unique users visiting our sites every month.

Icon of a microphone recording a podcast

53% of internet users in 2021

Say that they use an audio streaming service every month.

We broadcast your audio message to a highly precise target audience thanks to our targeting capacity which is enhanced by more than 45 million unique users visiting our sites every month.

Icon of a microphone recording a podcast

53% of internet users in 2021

Say that they use an audio streaming service every month.

Datorama dashboard for digital campaigns

Back your decisions

Measurements & insights

Multi-lever overview

Access a unique and detailed view for all of your digital media initiatives

Statistics consolidation

The data from your different analytical sources is compiled using your media data to provide a better vision of the impact of each of your channels

Personalised view

Tell us about your project

ZBO Media supports you

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