Audio advertising
Audio
Based on your objectives, we assist you using immersive formats.
The essential lever for today’s world
Add programmatic audio to your strategy
Digital audio has produced new listening habits.
Music streaming, web radio and podcasts, French people have developed a strong liking for several different forms of content.
These trends represent essential opportunities to broadcast advertising that is adapted to listener preferences.
With 2.1 billion impressions served in 2022, brands that are already familiar with the Display are today incorporating audio advertising into their strategy.
Do you want to seize the moment and use this ever-growing lever? Obtain assistance from our media agency with its expertise in all-channel strategies.
Thanks to our historical expertise in programmatic marketing, we will allow you to capture the attention of strongly engaged listeners.
+93% advertisers in 2022
With growth having almost doubled, digital audio has been definitively adopted as a complementary channel.
+93% advertisers in 2022
With growth having almost doubled, digital audio has been definitively adopted as a complementary channel.
+93% advertisers in 2022
With growth having almost doubled, digital audio has been definitively adopted as a complementary channel.
Choose audio with ZBO
Helping you meet your audience
A growing form of mass-audience media, our media experts will bring you closer to listeners.
Premium data targeting
We reach perfectly identified listeners by using the same degree of precision as digital adverts thanks to the cross-referencing of our databases.
1. +45 million UUs/month
2. Several segmentation criteria
3. Age, geolocation, hobbies, weather & time
Continuous improvement
We optimise listener engagement in real time via our specific indicators (KPIs) that provide precise measurements.
1. Efficiency monitoring (LTR – Listen Through Rate)
2. Rapid reporting & campaign results in real time
3. Brand safety control
Addressability boost
We accelerate the roll-out of your media plan thanks to our special relationship with leading advertising departments & editors.
1. Unique access to the inventory
2. Rapid execution of your campaign launches
3. Resistance to ad-blockers
200m podcasts
Listened to every month in France throughout 2022. The format is a vector for engagement and discovery for brands.
Pick up the podcast when it’s underway
Podcast, thematic audio content
Half of all French people have already listened to a podcast: don’t miss out on the potential of this on-demand format.
Advertise your products or services on audio broadcasts with themes that are strongly connected to your field in order to gain interest from your listeners.
Millions of regular listeners to podcasts. Finance, sport, news, young parents, wellness, music, cinema, cars, fashion…
Our teams help you to roll out your podcast advertising campaigns on the right broadcasts.
Brand safety is at the heart of our service: we guarantee that your audio messages will be broadcast in an appropriate context that will not harm the image of your brand.
200m podcasts
Listened to every month in France throughout 2022. The format is a vector for engagement and discovery for brands.
200m podcasts
Listened to every month in France throughout 2022. The format is a vector for engagement and discovery for brands.
Reach the right listeners for you
Access the biggest French web radios
Digital is one of the new interactive listening experiences. It is available to listeners throughout the day, particularly during working hours.
Available via Internet, mobile devices, streaming applications or connected speakers, web radio today constitutes a unique opportunity to develop your brand at a very low cost.
Our media agency ensures that your campaigns reach a made-to-measure audience based around the activity, location and profile of listeners.
Make the most of our experience in programmatic advertising and benefit from unrivalled targeting of the audience your audio message reach.
129m hours of listening
In June 2022, 129 million hours of web radio were listened to via connected terminals in France.
129m hours of listening
In June 2022, 129 million hours of web radio were listened to via connected terminals in France.
129m hours of listening
In June 2022, 129 million hours of web radio were listened to via connected terminals in France.
53% of internet users in 2021
Say that they use an audio streaming service every month.
Music & advertising: the right combination
Make a move into streaming
Music streaming platforms are hugely successful with listeners.
They are mainly used by a younger population and users listen to music, web radios or podcasts on them. As the most-used format of audio advertising, streaming ads gain more engagement from their audience than traditional radio thanks to their level of personalisation.
This essential format becomes an asset to your brand awareness while also promoting engagement.
Make an impact on the biggest music streaming platforms such as: Spotify, Deezer or Soundcloud.
We broadcast your audio message to a highly precise target audience thanks to our targeting capacity which is enhanced by more than 45 million unique users visiting our sites every month.
53% of internet users in 2021
Say that they use an audio streaming service every month.
We broadcast your audio message to a highly precise target audience thanks to our targeting capacity which is enhanced by more than 45 million unique users visiting our sites every month.
53% of internet users in 2021
Say that they use an audio streaming service every month.
Back your decisions
Measurements & insights
Multi-lever overview
Access a unique and detailed view for all of your digital media initiatives
Statistics consolidation
The data from your different analytical sources is compiled using your media data to provide a better vision of the impact of each of your channels
Personalised view
Tell us about your project
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