Modernise your media plan
Advanced TV
The power of TV in association with precise targeting by ZBO Media. Get a step ahead of your competitors.
Gain momentum
New targeting granularities
In recent years, the development of new ways of watching video content have led to new viewing habits. Viewers consume television content via streaming on the web, live or on demand.
These trends have allowed great advertising opportunities to emerge at a very affordable prices. The perfect opportunity for start-ups and medium-sized companies to benefit from the best of both worlds: TV & digital.
Thanks to our ultra-qualified and geolocated targeting, we assist you in order to increase your brand visibility in places where the public consumes TV programmes.
On demand, on streaming or on live TV, we provide you with essential analytical data, allowing you to monitor your performance level.
81% of French people
Have an internet video system.
81% of French people
Have an internet video system.
81% of French people
Have an internet video system.
Dozens of segments available
An undisputed lever for attracting customers
Reach an audience with a vast inbuilt affinity on demand or live on the biggest TV channels & streaming applications.
We specialise in buying advertising, and we used the most advanced DSPs.
IPTV
Boost your brand awareness thanks to TV advertising broadcast on demand on viewers TV screens.
1. Attractive prices
2. Qualified audience volume
3. Top consumption habit
OTT
Raise interest within a hyper-specific audience that uses on-demand applications or free internet streaming.
1. Real time click measurement
2. SVOD & AVOD
3. Mobile, tablet & desktop
Segmented TV
Combine the power of live TV with the precision of digital to aim your adverts at ultra-qualified households.
1. Geolocation
2. High audience level
3. Affordable price
1 advertiser in 2
Has already integrated this new activation lever into their strategy. 46% of them were local stakeholders (startup, small/medium-sized companies…).
When digital advertising meets TV
Segmented TV as a new optimisation lever
Targeted advertising is becoming part of live TV feeds! With 7.5 million households already available in 2022 (12 million viewers), segmented TV is today becoming the new lever for your media plan.
Whether you are a big or a small advertiser, don’t delay and reinforce your digital strategy now. Increase the reach of your campaigns thanks to the broad audiences that segmented TV provides.
With the data supplied by FAIs and our capacity for targeting, we deploy TV advertising that will only be seen by your target audience within 24 hours.
Our strategic relationships with all of the major groups means that you are sure to gain extra purchasing power and obtain quick access.
1 advertiser in 2
Has already integrated this new activation lever into their strategy. 46% of them were local stakeholders (startup, small/medium-sized companies…).
1 advertiser in 2
Has already integrated this new activation lever into their strategy. 46% of them were local stakeholders (startup, small/medium-sized companies…).
Enhanced TV segmentation
Adverts that are only seen by your target audience: Geolocation, interests, CSP, Household, Sociodemographic, Housing, Geo-type (urban…) and Weather.
Premium formats
Make a connection with your viewers with instream format adverts (pre-roll and mid-roll) that last for 15, 20 or 30 seconds.
Measurement & targets
Set a number of impressions to reach with your target audience. We guarantee you a completion rate above 98%.
Enter the new age of advertising
Put out adverts during on-demand TV
7.3 billion on-demand videos were viewed by French viewers in 2021. On-demand TV applications and streaming platforms have changed our habits.
Today we watch content using several screens and at any time of the day.
These habits have broadened the availability of advertising within replay feeds via 2 types of placement:
1. On television screens (IPTV): in order to be seen by an ultra-qualified audience that is used to consuming television on demand through their box.
2. On applications (OTT): to generate engagement and develop brand awareness among a personalised audience that watches on-demand content on mobile & desktop.
Do your challenges apply to both awareness and acquisition targets? We increase the power of your campaign with multi-screen coverage.
Instream
Up to 30 seconds of advertising broadcast before and in the middle of video clips.
Instream
Up to 30 seconds of advertising broadcast before and in the middle of video clips.
Do your challenges apply to both awareness and acquisition targets? We increase the power of your campaign with multi-screen coverage.
Instream
Up to 30 seconds of advertising broadcast before and in the middle of video clips.
Back your decisions
Measurements & insights
Multi-lever overview
Access one single and detailed overview for all of your digital media initiatives
Statistical consolidation
The data from your different analytical sources is compiled using your media data to provide a better overview of the impact of each of your channels
Personalised view
Tell us about your project
ZBO Media supports you
