Trademarketing

Monetise beyond your own website

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ZBO Media employees work in the open space

Data management

Add value to your data

Segmentation of your multi-channel audiences

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+28% instore conversion rate

According to a Google study, drive-to-store campaigns generated an in-store conversion rate 28% higher than online-only campaigns.

Travel habits

Address targets according to their journeys and reach local audiences(visits to shops, frequency of passage, etc.).

Socio-demographic profiles

We add value to socio-demographic data from your digital campaigns, online or in-store sales (via CRM) to enhance your drive-to-store strategy.

Interests

We aim adapted adverts at your targets according to their preferences and their navigation habits. Increase footfall to your physical stores!

Product packaging

We build your media activation packs.

Although they are nearby, your potential targets may be doing anything: travelling, on their mobile phones or on social networks….Our multi-channel activation capacity allows us to effectively cover your priority areas across all levers.

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Get yourself known by providing extra visibility to your physical stores and encourage a wide audience to come to your stores. Communicate about current special offers using an impactful visual format.

Icon of DOOH displays

Lorem

Get yourself known by providing extra visibility to your physical stores and encourage a wide audience to come to your stores. Communicate about current special offers using an impactful visual format.

Icon of DOOH displays

Lorem

Get yourself known by providing extra visibility to your physical stores and encourage a wide audience to come to your stores. Communicate about current special offers using an impactful visual format.

Activation

Guide your audiences towards your stores

We pilot your campaigns + real-time reporting that can be shared with your customers

Measure effectiveness

Real-time monitoring of incremental visits

We adapt to the behaviour of your consumers while also helping you to monitor your store visits.

Our teams measure the increase in footfall generated by cross-channel advertising activity as part of your made-to-measure strategy via cutting-edge drive-to-store DSPs.

Our command of these powerful tools allows us to know the average distance travelled by your target to get to one of your stores, as well as their exposure to the different levers.

This data is monitored in real time and it can allow us to better anticipate the behaviour of your customers in order to permanently optimise your campaigns.

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+58% visits

An xAd study shows that consumers who have seen a drive-to-store campaign on their mobile phone increased their store visits by 58%.

Behavioural adaptation

Make the most of more precise, relevant and exclusive data to quantify the success level of your campaigns and to generate new sales.

Excellent monitoring precision

Benefit from real-time monitoring focusing on identifying devices and cross-referencing of GPS data from every screen.

Strategic decision

Optimise the impact of your efforts in renewing commercial contact with customers and maximise the results of your marketing investments.

Quality of service

Our teams undergo constant advanced training that provides certification with the top purchasing platforms on the market.

Performance

For your awareness, engagement, conversion or loyalty objectives, we identify and roll out the most effective tactics.

“Our DNA, which has always focused on performance, and the unwavering commitment of our teams, are the cornerstones of the assistance we provide” –

Charlotte Fouquet, COO

TELL US ABOUT YOUR PROJECT

ZBO Media

supports you

ZBO Media employees work in the open space