Made-to-measure advanced recommendations
Media & Audience Planning
Your communications cater to specific needs. We establish a detailed plan for each of them to determine the precise outlines for broadcasting your campaign.
Development of your digital plan
A package based on data
1. Analysis of your audiences' behaviour
By adding a tag to your website, we analyse the behaviour of your audiences to highlight the segments with potential and those that are a priority with regard to the challenges you are facing.
2. Identification of your target on your media platforms
Thanks to our audience measurement tools, we identify the media platforms that best correspond with your targets. We then refine this list by taking into account the context your brand is facing, in order to guarantee that your communications are broadcast via media platforms that fit in with your image constraints.
3. Projected performances
Our activation archive allows us to establish realistic projections using internal benchmarks by taking into account: the context of your campaign, its broadcasting environment, the formats and the activation period.
20 years of expertise in France and internationally
The ZBO Media commitment
Certified digital savoir-faire
Our teams undergo constant advanced training that provides certification with the top purchasing platforms on the market.
Premium personalised assistance
Our role is to identify the best solutions to make you stand out and to showcase your strength in comparison to your competitors.
Maximisation of your performances
For your brand awareness, engagement or conversion targets, we identify and roll out the most effective tactics.
Tell us about your project