Make an impact on social media

Paid Social

Broaden the reach of your communications thanks to the power of social networks along with our high level of precision.

The right positioning to head in the right direction

Strategic planning

In order to allow you to fully and effectively tap the power of social networks, our experts provide assistance in choosing the strategy you need to adopt on each of them.

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Choice of formats and messages

According to your targets, we define the formats that will work best for you and recommend lines of communication to ensure that you obtain the best rate of engagement.

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Audience strategies

As the cornerstone of an effective campaign, we pay particular attention to identifying the most relevant clusters in order to maximise the effectiveness of your campaigns.

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Creative & budget monitoring of competitors

By relying on precise benchmarking tools, we analyse your competitive market in order to position your brand as effectively as possible on social networks.

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Tailor-made strategies

The social media strategy that suits your image

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Community boost

Ensure that your products or services are visible to your existing commmunity via their news feeds for optimal coverage

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Post amplification

Win over new audiences by extending the visibility of your products to a target audience that fits your criteria.

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Influence marketing

Gain endorsement from Key Opinion Leaders to introduce your products or services to a new audience with inbuilt affinity.

Bear in mind your requirements and your resources

Operational assistance

We provide you with all the support you need to guarantee effectiveness for your campaigns.

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Creation and Management of pixels

We remotely control your tracking management in order to make life easier for you, and to ensure that you obtain 100% reliable campaign performance metrics.

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Management of product catalogues and their creatives

Let us take responsibility for those time-consuming tasks that are so essential to success.

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Transition toward 100% cookie-free tracking

Our consultants assist you in implementing a system for measuring your social performances that is adapted to current constraints.

Accelerate your business

Optimisation of your performances

The power of social networks’ optimisation algorithms is undisputed. But if you want to go further, these platforms do not take into account the specificities of your business.

We are aware of the challenges you face, and we have therefore developed an advanced connection between these platforms and your solutions, guaranteeing better choices and stronger performances.

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Aggregation of Social data with your site centric data

Better decision-making in terms of optimisation through combining manual and algorithmic choices.

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Guarantee of controlled ROI

Thanks to optimisation interventions by our trading experts.

The combination of the right social networks

Capture the attention of all your targets

Increase visibility with TikTok & Snapchat

Speak to a young audience

TikTok and Snapchat are particularly popular with young adults and teenagers; they are social platforms with high potential for your brand.

With an enormous volume of creative content, these social networks have become highly effective for making your messages attractive.

By capitalising on our programmatics expertise, we help you to reach your target audience more effectively.

Video is a highly effective format with younger audiences, and our Studio produces videos that are fluid, subtle and rapid.

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Growth of your brand awareness & sales

Our specialists harness the codes of these growing platforms and optimise your TikTok Ads and Snapchat Ads.

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Unique strategy

From defining a tailor-made plan to rolling out your campaigns, we turn TikTok & Snapchat into levers that boost every stage of your conversion funnel.

Growth of your brand awareness & sales

Our specialists harness the codes of these growing platforms and optimise your TikTok Ads and Snapchat Ads.

1 in 5

The reach of adverts on TikTok represents 19.4% of all internet users, nearly 1 person in 5.

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6 billion

Snaps (messages, pictures and voice messages) are sent every day between users across the world.

66% of users

Who use TikTok are less than 30 years old and around 40% of them are aged between 16 and 24.

Become inspiring on Pinterest & Instagram

Reach a female audience

Pinterest and Instagram are sources of inspiration for travelling and home design along with many other universes, making them platforms that provides a fabulous visual search engine for finding ideas.

The majority of the audience for these social networks is female, so they are now essential assets for your paid social strategy if your brand is operating in any of the following areas: fashion, interior design, cooking, travel, wellness and beauty.

Rely on our experience in targeting strategy to expand awareness of your company and increase your sales.

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Be seen by a new target audience

Our certified experts provide assistance so that you can make the most of these unique networks.

Creatives aiming to improve your performance

Our designers help you to hit your targets. Benefit from creatives designed to be profitable.

Creatives aiming to improve your performance

Our designers help you to hit your targets. Benefit from creatives designed to be profitable.

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69% female audience

Nearly three-quarters of those who visit Pinterest are women.

1.83 billion

Users visit these social networks monthly to keep an eye on the latest trends.

2 billion

Search queries executed on Pinterest every month to discover new products and brands.

69% female audience

Nearly three-quarters of those who visit Pinterest are women.

1.83 billion

Users visit these social networks monthly to keep an eye on the latest trends.

2 billion

Search queries executed on Pinterest every month to discover new products and brands.

Reach a wide audience with Facebook

Boost every stage of your funnel

The power of Facebook’s impact in terms of advertising has attracted many startups and medium-sized companies in recent years.

Social networks are a lever used by half of all brands in France, and they are popular thanks to their ability to reach all audiences as well as their adaptability.

With a wide variety of targeting options, it can sometimes be time-consuming for advertisers to fully capitalise on the potential of the platform.

We support you in using the power of the most-used social network in the Meta ecosystem.

Our teams guarantee that your sponsored adverts reach as many new users as possible who may be interested by your products.

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Continuous improvement of adverts

Benefit from relevant creatives to continuously optimise your audience engagement.

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Recognised expertise

Our certified Facebook Ads experts are here to design and pilot an strategy tailor-made to rise to the challenges your brand faces.

Continuous improvement of adverts

Benefit from relevant creatives to continuously optimise your audience engagement.

3 billion

Active users per month, including 40 million in France. Facebook is the number 1 social network in the world.

25-49 years old

49% of daily visitors to Facebook were in the 25-49 age group in 2019.

8 billion videos

Are watched on the platform every day.

LinkedIn & Twitter

Make contact with professionals

Twitter and LinkedIn represent an excellent choice now for reaching B2B targets.

With a higher engagement rate than other social platforms, users of these networks are naturally more likely to react to advertising messages.

Accelerate your growth by entrusting the creation, management, optimisation and reporting for your advertising campaigns to expert consultants.

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We generate qualified leads

Our LinkedIn Ads and Twitter Ads experts pilot your campaigns in accordance with a proven A/B testing dynamic to constantly increase effectiveness.

Boost your sales

From content creation to the rollout of your campaigns, our teams help to boost your sales to professionals.

Boost your sales

From content creation to the rollout of your campaigns, our teams help to boost your sales to professionals.

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12 million

Active members used LinkedIn every month in France and 875 million in the world in 2022.

43% of decision-makers

Use Twitter to discover new products and solutions.

45.6% of B2B decision-makers

Have discovered content that led to a purchase on LinkedIn.

69% female audience

Active members used LinkedIn every month in France and 875 million in the world in 2022.

43% of decision-makers

Use Twitter to discover new products and solutions.

45.6% of B2B decision-makers

Have discovered content that led to a purchase on LinkedIn.

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Back your decisions

Measurements & insights

Multi-lever overview

Access one single and detailed overview for all of your digital media initiatives

Statistical consolidation

The data from your different analytical sources is compiled using your media data to provide a better overview of the impact of each of your channels

Personalised view

Tell us about your project

ZBO Media supports you

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