Add meaning to your advertising campaigns
Activation strategies
Generate short-term earnings that will become part of your long-term strategies, this is the promise of our made-to-measure assistance.
Build the strategy that fits your image
Providing you with effective assistance
Defining a roadmap for all of your digital actions is an essential step on the way to long-term and sustainable development.
Like your brand, your strategy needs to be unique. We provide you with assistance in defining and rolling out the media strategy that will best suit your market environment, the challenges you are facing and your business constraints.
Accelerate your development
Optimise your resources and increase effectiveness
Definition
We identify for you the campaign strategies that best suit your market environment and your business targets.
Planning
Through our methodology based on recommendations, we plan your digital actions and lines of communication.
Distribution
We identify your optimal media-mix to hit your targets and avoid any cannibalisation in your multi-channel strategy.
Structured steps to assist you
Our made-to-measure methodology
1. Strategic diagnosis
Building a digital activation strategy means defining what sets your brand apart. Our digital consultants observe the digital presence of your brand and listen to its emotional resonance with the aim of isolating the priority lines of communication with regard to your performance targets.
2. Setting targets
Because realistic objectives are the key to long-term success, together we define KPIs that fit in with your budget, the challenges you are facing and market reality.
3. Monitoring competitors
By relying on digital benchmark tools, we study the actions of your competitors in order to identify differentiation tactics that will allow you to stand out more effectively.
“Close collaboration with the ZBO Media teams allows us to effectively roll out a ROISTE approach in our digital campaigns based on developing our brand awareness in the Île-de-France area and the personalisation of solutions expected by the area’s inhabitants, thereby gaining us customer preference“
20 years of expertise in France and internationally
The commitment of ZBO Media
We are an omni-channel media agency and we place a multi-dlsciplinary approach at the heart of our teams’ value sets.
Certified digital savoir-faire
Our teams undergo constant advanced training that provides certification with the top purchasing platforms on the market.
Personalised premium assistance
Our role is to identify the best solutions to make you stand out and to showcase your strength in comparison to your competitors.
Maximisation of your performances
For your brand awareness, engagement or conversion targets, we identify and roll out the most effective tactics.
Our experiences make us stronger
A dedicated team taking care of your media strategy
Our experiences make us stronger
A dedicated team taking care of your media strategy
In close partnership with our media traders, our digital consultants take action across all activation solutions.
Your online strategy is assured by your specialised contact who is committed to your targets.
Working alongside your talents, helping you to develop your growth: your contact person is there to supervise your projects.
A contact person who is committed to your strategy
The digital consultant is your partner in organising your projects and optimising your time.
The connection between your employees
Availability, transparency within the set timeframes and communication are the cornerstones of our activity.
Tell us about your project
ZBO Media supports you
